The World Cup ends on Sunday July 13, which means the media will turn to discussing the next World Cup…in Russia. Let’s give them something to talk about.
The media hangs out on Twitter; that’s why Twitter storms are so important. If you couldn’t make today’s storm at noon ET educating World Cup sponsors like VISA (in which our tweets reached approximately half a million people!), please post our list of pre-made messages sometime this week. It will only take 10 minutes.

https://www.susk.ca/wp-content/uploads/2014/07/2014-07-Boycott-Putin-Now-Extended-Twitter-Storm.pdf